Today, any budget that contemplates a company’s marketing and advertising efforts must have a separate section for use on social media. After all, the ad platforms offered by channels such as Facebook and Instagram, although paid, make it possible to launch efficient campaigns.
Remember that we mentioned that global content production is experiencing exponential growth and imposing a challenge for professionals in the field? Along with this, we have the human limitation, which makes it impossible to consume all the content produced by the internet.
We currently deal with an audience called Consumer 4.0. According to Company, this means that the relationship between the brand and its customers is an increasingly fundamental factor for the business’ success. This is because the current public sees companies as equals and, therefore, demands their humanization.