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Case Study: Shadi Sargam

Right People, Right Place:
Shaadi Sargam’s 175%
Surge with Local SEO

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Remarkable Growth Achieved

+84%

Calls

+175%

Website clicks

Client Overview:

Company: Shaadi Sargam

Industry: Matchmaking & Matrimonial Services

GMB Profile: View on Google


Objective:

Improve the quality and relevance of incoming leads through Google My Business (GMB), especially by:

  • Reducing irrelevant calls from outside target areas
  • Filtering out inquiries for services not offered
  • Increasing conversions via local, high-intent traffic

Challenges:

  • High volume of irrelevant inquiries from non-target regions
  • Calls for unrelated services
  • Difficulty converting due to low lead quality
Client Image
Client Image

Strategy:

We executed a local SEO-focused GMB optimization, with a clear focus on:

  • Defining service-specific keywords and target locations
  • Updating service areas, business descriptions, and categories
  • Posting regularly and enhancing the profile with branded visuals and posts

Result:

Key Takeaway: GMB optimization isn’t just about being seen. It’s about being seen by the right people. Targeting accurate service areas, using location focused keywords, and maintaining up-to-date information can drastically improve lead quality and ROI for service-based businesses.

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