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GMB Profile Optimization

Case Study: The Preschoolers' Lab

Boosting Local Enrollments
with +115% Calls Growth
via Google My Business

The Preschoolers' Lab Hero Slide

Remarkable Growth Achieved

272+

Total Profile Interactions

+115%

GMB Phone Inquiry Growth

21+

Direct Website Clicks

99+

Monthly Profile Interactions

Client Overview:

Client Name: The Preschoolers' Lab

Industry: Education / Childcare & Kindergarten

Location: Mumbai, Maharashtra

Service Provided: GMB Profile Optimization


Objective:

The Preschoolers' Lab sought to improve parent discovery and kindergarten admissions. The goal was to optimize their Google Business Profile to attract local parents searching for top daycare and play schools.

The Preschoolers' Lab Objective
The Preschoolers' Lab Strategy

Challenges

  • Low discoverability in local map packs for nearby parent search groups
  • Lacked engaging local profile updates, reviews, and detailed academy photos
  • Poor call generation compared to competing neighborhood daycare hubs

Our Strategy & Execution

  • Completed a comprehensive GMB audit and fully filled out location attributes
  • Mapped local keywords like 'Kindergarten near me' to the business description
  • Created a consistent posting program showcasing weekly classroom activities
  • Implemented a structured parent review system to build star ratings

Conclusion & Performance Report:

The campaign drove significant community engagement. Direct phone inquiry calls grew by 115%, with a peak of 99+ interactions in April alone. The profile now serves as a key local enrollment driver.

Key Takeaway: With Olatech Digital's strategic planning and focused implementation, The Preschoolers' Lab achieved outstanding visibility and a high return on investment (ROI).


The Preschoolers' Lab Performance Report

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