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Case Study: NURA-AI

Personalized Health Meets Trusted Voices:
Nura AI
Reaches 87K Views

Remarkable Growth Achieved

87K

Total Views

1K

Total Likes

2

Total Influencers

300+

Total Shares

Client Overview:

Name: Nura AI

Category: Health Tech (AI-Powered Personalized Health & Nutrition)

Objective:

Promote Nura AI’s personalized health diagnostics and wellness recommendation service. The campaign aimed to increase awareness around AI-driven preventive health insights, reach a wellness-conscious audience, and drive app visits through trusted lifestyle and health influencers.

Strategy:

Influencer Collaboration
Partnered with Kanak Gurgani and Pooja Bohra, both known for their content in wellness, clean living, and health tech.
Educational Content
Created relatable content showing the real-time experience of using Nura AI – from scanning health vitals to receiving AI-based recommendations.
Authenticity
Influencer content showcased ease-of-use, accuracy, and real-world benefits.
End-to-End Execution
Managed briefing, scripting, review loop, scheduling, and publishing.

Report:

The campaign garnered 87K views, demonstrating high interest in health tech tools.
The influencer's credibility helped position Nura as a trusted innovation in the wellness space.
Engaging comment threads indicated viewer curiosity and follow-through action (e.g., DMs asking for the app, personal experiences shared).
Influencer content went live within 3 days of final approval, ensuring a timely campaign rollout.

Key Takeaway: “Collaborating with content creators deeply aligned with the niche (in this case, health & wellness) significantly enhances authenticity and viewer trust. Campaigns like this show how AI-based health tools can be effectively introduced to the masses through the right influencer voices.”

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