Case Study: Hyderabad Dum Biriyani Wala

Hyderabad Dum Biriyani Wala –
GBP Creation & Local
SEO Optimization

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Client Overview:

Business Name: Hyderabad Dum Biriyani Wala

Industry: Indian Restaurant

Location: Local, service-based food business


Objectives:

  • Create and verify a fully optimized Google Business Profile.
  • Achieve keyword rankings for food-related local search terms.
  • Increase visibility in Google Maps and local pack.
  • Drive customer actions like direction requests, calls, and menu views.

Challenges:

  • No existing GBP; required full setup from the ground up.
  • Needed to rank quickly in a highly competitive food category.
  • Zero online presence or local SEO foundation.
  • Business was new and unfamiliar to the local market.
Client Image
Client Image

Strategy

  • Performed local keyword research targeting food, biryani, and restaurant-specific phrases.
  • Added keywords strategically into the GBP title (while maintaining compliance).
  • Wrote a compelling, keyword-rich business description.
  • Optimized service and menu listings to reflect local search trends.
  • Uploaded geo-tagged photos of biryani dishes and restaurant interiors.
  • Created engaging Q&A entries based on common customer queries.
  • Guided the client to collect early customer reviews for credibility boost.

Result:

Conclusion:

What made this project successful: Proper including Keywords in the title and description and optimising profile as per keywords for ranking.

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