Case Study
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Public Listed Company
Public Listed Company
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To promote Dr. Agarwal’s Eye Hospital’s advanced eye care treatments in South India, spread awareness about eye health, and drive footfall through a trusted, relatable regional influencer. The goal was to establish brand trust and educate audiences on the importance of regular eye check-ups.
The campaign garnered 78.3K views from just one influencer, demonstrating strong audience relevance.
Over 1K likes reflected active viewer appreciation and trust.
The authentic personal storytelling approach enabled credibility in a sensitive healthcare category.
Timely content rollout within 36 hours ensured fast audience response.
Key Takeaway: “Leveraging authentic personal storytelling by regionally trusted influencers, especially in sensitive categories like healthcare, builds both credibility and emotional connection. With minimal spend and just one influencer, high engagement was achieved – proving the model effective for similar health-awareness campaigns.”
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