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Case Study: Almond House

From Reels to Real Walk-ins: Almond House Drives Footfall with 2.6M+ Views

Almond House Logo

Remarkable Growth Achieved

2.6M+

Total Views

50

Total Influencers

50K

Average Views per Influencer

5 Weeks

Campaign Duration

Client Overview:

Name: Almond House

Category: Restaurant / Food Store

Location: Hyderabad, India

Total Influencers: 50

Key performance indicator:

  • Total Views: 2.6M+
  • Average Views per Influencer: 50K

Objective:

Maximize walk-ins to the Kompally branch through hyper-local influencer buzz and engaging content.

Strategy:

  • Recruited 50 premium influencers with relevant lifestyle and food audience.
  • Created a 5-week campaign plan including Reels and Stories.
  • Ensured strict video approval process and timely publishing.
  • Focused on content that highlights in-store experience and product visuals.

Report:

  • Achieved 2.6M+ views across 5 weeks, averaging over 52,000 views per influencer.
  • Views remained stable across weeks, with spikes in Week 1–2 (early hype).
  • Strategic Timing: Campaign execution spanned multiple influencer waves, helping sustain momentum instead of peaking early.
  • Offline Impact Focus: Campaign designed for real-world conversion (walk-ins).

Key Takeaway:

For location-based businesses, consistent influencer waves over multiple weeks can create sustained buzz and improve footfall significantly.

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