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Case Study: Adi Home Furnishings-Local SEO Success

From Zero to 1000%+ Calls:
How Adi Home Furnishings Dominated
Local SEO in a Competitive

Client Overview:

Business Name: Adi Home Furnishings

Industry: Home Décor (Curtains, Wallpaper, Roller Blinds, Gift Shop, Wooden Flooring)

Location: Local, service-based business

Objectives:

Launch and optimize a new GBP for Adi Home Furnishings.
Achieve local keyword rankings for core home décor services.
Drive customer actions including calls, direction requests, and website visits.
Establish a trustworthy and visually appealing online presence.

Challenges:

Brand-new store with zero online visibility.
No keyword rankings or optimized Google Business Profile.
Needed to create awareness in a competitive local market.
Required immediate engagement and traction from nearby audiences.

Client Image

Client Image

Strategy

Conducted detailed GMB keyword research for local intent.
Designed custom photo collages and uploaded geo-tagged images of products.
Wrote a keyword-optimized business description.
Added structured product and service listings to improve discoverability.
Created engaging Q&A entries for common customer queries.
Regularly monitored profile performance and adjusted content based on trends.

Result:

Local Keyword Ranking: All core terms ranking prominently on Google.
Photo Views: Rapid increase in GMB image impressions.
Customer Actions: Significant rise in direction requests and profile visits. 1038.89% increase in calls.
Online Presence: Strong launch with consistent local traffic and engagement.

Conclusion:

What made this project successful: All the research, like selecting proper keywords and optimizing the profile.

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