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Case Study: Aakruti Arts

From Zero Local Presence
to Top 3 Rankings
on Google Maps

Aakruti Arts Slide

Remarkable Growth Achieved

382+

Total GBP Interactions

Top 3

Google Map Rankings

~25/mo

Calls Generated

95%

Profile Completeness

Client Overview:

Client Name: Aakruti Arts

Industry: Education / Art Academy & Drawing Classes

Location: Thane, Maharashtra

Service Provided: Google Business Profile Optimization & Local SEO


Objective:

Aakruti Arts wanted to establish a robust local presence in Thane, helping parents and students easily discover their physical academy. The core goal was to optimize their Google Business Profile to rank in the highly competitive local map pack ("3-Pack") and generate consistent, high-intent phone call inquiries.

Aakruti Arts Objective
Aakruti Arts Strategy

Challenges

  • Zero local footprint or map visibility on relevant search terms
  • Highly incomplete profile (10% completeness) lacking categorization
  • No incoming calls, customer reviews, or updates on the profile

Our Strategy & Execution

  • Full Audit & Verification: Set up, verified, and structured the profile to 95% completeness.
  • Keyword Mapping: Integrated high-intent terms like "Best Art Academy in Thane" in the description and product fields.
  • Review Engine: Implemented a strategy to build trusted reviews from parents and students.
  • Local Citations: Built 50+ directory listings with consistent NAP (Name, Address, Phone) data.
  • Geo-tagged Content: Uploaded high-quality, geo-tagged photos of student artworks weekly.

Conclusion & Performance Report:

Aakruti Arts successfully transitioned from being completely invisible locally to dominating Thane's map results. Within 6 months, the profile generated 382 customer interactions and secured strong rankings: #2 for "Best Art Academy in Thane" and #3 for "Best Drawing Class in Thane". The academy now receives an average of 25 qualified inquiry calls directly from their profile every month.

Key Takeaway: Structured Local SEO and profile activity are critical to winning local search. Consistent, keyword-optimized configurations turn Map Profiles into absolute customer conversion machines.


Aakruti Arts Final Report

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